The Late Starter Blog

30th September 2026.

1 Month down, 11 to go - the truth about starting.

Today is the last day of September, which not only means that the Billy Joe Armstrong memes will be out in force tomorrow. But it also means that the first month of my 12 month challenge to quit my job, is done. On the one hand, I feel like I’ve been productive, worked hard and accomplished a lot this month. On the other hand, I woke up this morning and wondered if it was even worth it. Is it even going to work? Insert panic. Regardless, I had to get up and film the conclusion to the first episode. I spent about two hours in front of the camera and by the end of it, I felt ok again.

This is probably about the time that I would normally give up. I’ve never really been able to stick to anything, to see anything through. But the moment I start to get those feelings - it’s over. I’m trying to change that. To finally commit to something and actually put in the effort. To become a better version of myself so that I don’t have to keep living this way. So that the next 10 years won’t be the same as the last 10. It’s hard, showing up on the days that you don’t want to, doing the things you said you were going to do. I always took the easy way out. Just quit. But not this time. If I want to change, seriously change - and I do, then I need to build that muscle in my brain that tells me that I can do hard things. Because I can. Because I have.

So, September? It started with a commitment to post on TikTok every day. I missed one. I am under no illusions that the content is good, it’s not. But the subject matter is, the rest I can work on. So I posted (almost) every day on TikTok, I’m not TikTok famous, nor did I go viral. But it’s a start. Consistency. Showing up every day (bar one). I also launched my YouTube channel and posted five videos. Again, no virality, no notoriety. But, consistent. I’ve set the ground work and given myself the space to do better. To be better. What’s even better is that I get to help people while I do it. The people who have had that idea in their heart for years and keep telling themselves that they’ll do it next year. The people who have one amazing idea but tell themselves that they’re too old to do it. The people who have quietly shelved their dream and keep telling themselves it’s too late for them. Those are the people I want to help, because I have been that person. And it all starts with getting good at the basics. In September I also launched my Skool community, a commuinty of people building towards their dream, no matter how small. Again, it’s just the building blocks for now. A couple of members and a few pieces of content and resources. I know it’s going to take time, but it doesn’t help that I’m impatient. Another reason I’ve never been able to see anything through.

So there it is, it’s a start. My focus now is to get better at providing value, to provide support and guidance and to show up for my communities. I have so many ideas but I don’t want to rush. I want to make sure that I give each one a proper opportunity. So that’s basically my goal for October. I want to post more often, to more platforms and execute the ideas I’ve been too scared to start. To keep pushing myself out of my comfort zone. That’s what you’re supposed to do after all.

One final note, if you’re one of those people who keeps telling yourself that you’ll do it “next year”, or that you’re “too late”. What is it that’s actually stopping you? What are you afraid of? Yes, I know it’s probably hard or scary, but if it wasn’t, everyone would do it. Think about it and if it really means that much to you, do something about it. If it helps, that all that I’m doing.

16th September 2026.

Last week my goal for the week was to set up my Skool community, I didn’t get it done. I’m not going to make excuses, it just didn’t happen. But today I finally did it!

It’s been on my list for a while, in the back of my mind, something I knew I needed to get done ASAP so I can start building a community.

A community of people who are trying to start something, to build something, to do something. People who feel lost in life or have that one thing that they just can’t stop thinking about doing. Those are my people, I am those people.

The people who were told that it’s all down hill after 30, that their life is over. Especially women, women who are told if they don’t have kids by 30 then they’re a failure. Fuck that. I’m on a mission to change that narrative, to show people that life doesn’t end at thirty. Or forty. Or fifty for that matter. There are literally hundreds if not thousands of examples of people who changed their lives after 30, who achieved something incredible after 30, who made a difference after 30.

That’s my goal, to make a difference, to change a life, to change my life. I’m 37, I’ve been trying to start something for four years. Four years of uncertainty, of failure, of not even trying, of giving up.

It’s hard not to look back and wish that you started something sooner, to wonder where you would be by now if you had kept going. I want you to know that I feel it too. But how ridiculous would it be to let the next 40 years of your life pass you by just because you weren’t a success in your 20s? That’s the takeaway.

I can’t make you change, or decide to finally go for it. That’s up to you. But I can show you, lead by example, show you the celebrities who broke through at 50 and 60. Show the ordinary people who smashed records, blazed the trail and put their bodies on the line just to see what it could do.

If you have a dream, something that keeps you up at night because you haven’t started yet. Something beyond the realm of what you think you’re capable of. If you want to surround yourself with like-minded people. People who get it, who also feel self-doubt, who want more for themselves and their families, who can’t get rid of that nagging feeling that they’re meant for more. Those are your people. So come and join them.

https://www.skool.com/better-late-than-lost-1357

7th September 2026.

I did it!

Yesterday I launched the Better Late Than Lost YouTube channel (@betterlatethanlost2026). I’ve failed on YouTube before - and by failed, I mean I stopped being consistent and then stopped posting altogether. The reason is still difficult for me now. I hate filming and editing myself. My camera face is fatter than I hope my real one is and I’ve always had self esteem issues. So while that is still true, I’m posting anyway. Because if I don’t, then my life will still look exactly the same in 5 years’ time (nothing changes if nothing changes).

I first started trying to make content back in 2022. I posted a handful of videos and a few shorts. I struggled to come up with ideas and hated that I wasn’t immediately good at it (the second part is still relevant too). But here we are. Zero subscribers. 0. They say that’s where everyone starts - because it’s true. But it doesn’t make the process any easier. Doesn’t stop you from wondering where you would be right now if you had just started 4 years ago. It doesn’t stop you wondering how people who are considerably younger than you have been on YouTube for 10 years and what you’d give to have one tenth of the success that they’ve had. But the reason is right there, it’s the 10 years that they’ve been posting and you haven’t. The blood, sweat and tears that you haven’t even begun to pay your dues in. But I’ve started, I pressed record, filmed and edited myself and then uploaded not one, but two videos. I’m not yet ready to make that declaration to anyone I know in real life - so I’m telling you, stranger on the internet, with the hope that me doing it despite the fear and insecurity will inspire you to do something that you’ve been scared to do too, and then to perhaps tell me, your internet stranger, about it.

I’m dreading the day that someone I know messages me, or even worse, tells me in person that they’ve seen one of my videos. But as they say, embarrassment is the price of entry and it’s time for me to pay. When it inevitably happens, I hope I remember that those people aren’t living the life I want for myself and that their negativity comes from their own insecurities and is not a reflection on me. I hope you remember that too. So get up and go do your thing.

1st September 2026.

One Day or Day One?

I'm sure you've seen that question before, so had I. But recently, I've read (well listened to the Audiobook...) a book that has the potential to change my life. We'll have to wait until September the 1st 2027 to find out. That book was 12 months to $1million - by Ryan Daniel Moran. I would definitely recommend that you read the book if you want to build your own business - and while the book it aimed at product based businesses, as someone who is building a service based business with a couple of digital products. I found it to be very useful for generating ideas. One of which was my own year long experiment. It's called - 1 Year to Unemployment. In which I spend the next 12 months working towards quitting my job. £1million would definitely allow me to do that! I originally read the book in its entirety - eventhough Ryan tells you not to. But I'll be going back and doing the work stage by stage as intended by the author.

Stage 1 - The Grind (months 1-4). This is the brainstorming stage where you identify your target customer and what product you will sell. Here you also secure funding and build proof. The chaper focuses on making quick, imperfect decisions - which is something that I struggle with myself, so that in itself will be a learning curve for me. I already had most of this figured out from previous work that I've done to begin building a business, so the real work for me is going to be doing the things that I know I need to do - like client calls, filming for TikTok and YouTube, networking and putting myself out there and so on.

I will be documenting the whole journey - mostly for accountability purposes. But also for anyone else who needs to make a change in their life. I have never been able to stay consistent when it comes to doing the work. Any time in the past when I've told myself that this is day one - it didn't last long. I am more optimistic this time but who knows what this next year will bring. I will be showing the whole messy, imperfect highs and lows even if it fails - because another thing I need to teach myself is that just because something fails, doesn't mean it wasn't worth doing.

For anyone else who feels stuck, unsure or simply just wants to follow along, I will be documenting everything across TikTok, Instagram and YouTube, feel free to come and say hello and tell me what you're looking to build or change in your life. You could even start your own 12 month experiment - I'd love to hear about those.

If you made it this far, thank you for reading.

This is day one, here goes nothing.